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What happens in Vegas doesn't always stay there.  In fact, contrary to this marketing phrase used by most Las Vegas businesses today, most everything actually leaves Las Vegas at some point in time or another.  That's true of the recent World of Concrete exhibit.  Most all of the attendees and exhibitors have left and are back at work using the new ideas and solutions they found at the show.

2006 Exhibit Sets Record

According to recent announcements, the World of Concrete show held in Las Vegas on January 17-20, 2006 shattered all previous records for attendance, being up by 15% over the 2005 show.  Over 80,000 attendees rolled into the show, held at the Las Vegas Convention Center, to see over 1,800 exhibitors.  The exhibit space was phenomenal, over 800,000 square feet.  This show is reported as the largest show in its 32 year history.  Wow!

And the show promoters and producers didn't spare any expense.  The exhibit was heavily promoted through the construction industry media and the record breaking celebration included the awarding of the 80,000th registered person a trip to the World of Concrete show in 2007, including air, hotel and more.

Show Review

The 33rd World of Concrete exhibit offered a wide variety of attractions and special events.  Exhibits are not limited to indoor halls, such as at the Powder Bulk Solids show in the Chicago area every two years.  The WOC show includes numerous outdoor exhibits and this year occupied an additional outdoor parking lot.  On display outside includes concrete pumping trucks and many other large concrete construction exhibits.

And the WOC is not just about exhibits.  The show also provides top quality seminars.  This year 50% of the seminars were brand new topics.  Along with this renowned educational program, the show floor provided numerous examples of users, customers, vendors and suppliers all working together to solve problems and address the challenges facing the concrete construction industry.

Here's what some of the attendees have to say:

"You can find absolutely everything you need in one spot"

"I am absolutely finding everything I need.  In fact - I am finding more than I need."

And the exhibitors?  Well, they seem pretty happy too.  Our exhibit, though small (10 x 10), was well received by our visitors.  The leads we received more than met our expectation.  Not only did we have a good number, but the quality was great!  People are ready to buy, came with something in mind and really appreciated the approach of helping them solve their problems.  We are very glad we exhibited and this was our third year. 

WOC Show New Product Introduction

We introduced our latest continuous level measurement solution for use in concrete plant inventory management solutions.  This product, Flexar guided wave radar continuous level measurement system, was well received by our prospective customers.  We plan to be back again in 2007 and probably for years to come.  We serve the concrete batch plant segment of this industry and sell level indicators, inventory management systems and bin fluidization equipment (aerators) to our customers.

We thank everyone who attended this show and everyone that had the opportunity to give us a few minutes to discuss solutions that we can provide.

Joe Lewis
Vice President - Marketing & Sales
Monitor Technologies LLC
jlewis@monitortech.com
www.monitortech.com
www.flexar.info

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