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Are Trade Shows Really Necessary? |
May 03, 2006 |
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Posted by Joe Lewis at May 3, 2006 02:06 PM |
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Most companies invest yearly expeditures into marketing efforts at a variety of trade shows. The company I work for exihibits at a few key shows each year. Expense associated with trade shows seems to continue to rise year-to-year, attendance at some shows continues to drop year-to-year and most customers (no matter what busines your company is in) increasingly use the Internet and websites to do research, gather data and place orders.
Are physical trade shows soon to become extinct in our industry?
Continuing to invest in trade shows is something I evaluate each year. We have evolved our display strategies and tactics and have managed to keep expenses down, leads up and (as a result) keep our cost per lead as low as possible. Many manufacturers, 450 according to the trade show PR, will be exhibiting at the Powder Bulk Solids show next week.
We are making our final adjustments to our display and plan to introduce and demonstrate no less than three new product offerings along with a new exhibit. This trade show has evolved over the years and several years ago was changed to an every-other-year schedule. I think all exhibitors applauded this change and most attendees probably did too.
So, here we are on the eve of the 2006 PBS exhibit and conference. Do you plan to attend? Have you utilized some of the new tools that the exhibit management offer at their website to help plan your visit? I'd love to hear your opinion about how useful trade shows are to you in your day-to-day work.
HERE'S YOUR PERSONAL INVITE: Stop by booth # 2039 and look me up and I'll give you or arrange for a personal review of our new products! I hope to see everyone there.
Joe Lewis
Vice President - Marketing & Sales
Monitor Technologies LLC
jlewis@monitortech.com
www.monitortech.com
www.flexar.info
