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Shelf Ready Packaging Not Ready Yet |
May 30, 2006 |
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Posted by Don Dunnington at May 30, 2006 05:40 PM |
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In his opening remarks to members of the Australian Institute of Packaging in Victoria in early May 2006, Krathyn White, Editor of PKN magazine, declared, “A lot has been made of shelf ready packaging over the last couple of years, but despite the hoopla, one only has to walk down the aisles of any major Australian supermarket to see the impact of shelf ready to-date and for all it's worth, insignificant.”
White sees packaging as largely “shelf un-ready” with less than 5% of shelved product being shipped in a system that constitutes shelf-ready.
For a complete report on White’s presentation concerning the un-ready state of shelf ready packaging, you can view or download this article (PDF – 4 pages).
Don Dunnington
Moderator
