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The Best New Guide for Corporate Bloggers, and a Contest Where Everyone Can Win |
September 12, 2006 |
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Posted by Don Dunnington at September 12, 2006 06:02 PM |
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If you've been waiting for the right moment to start blogging about your business, Debbie Weil just eliminated every delaying tactic you've ever thought of (and maybe some you hadn't gotten around to yet). In The Corporate Blogging Book, "Absolutely Everything You Need to Know to Get It Right" (Portfolio, August 2006), CEO Blog guru Debbie Weil has written the book that will get you started.
Your Days Of Doubt, Fear and Blog Procrastination Are Over
In a Q&A, Weil says the thing that makes her book different is that she has "written it for the skeptical or even fearful manager – someone who's heard about this 'blogging thing' but isn't sure how or why it applies to them."
There's no bandwagon for you to jump on when you read Weil's book, no "blog or die" predictions, just clear, non-technical business advice. Weil has organized the book so you can jump into any chapter and find the answers to questions that are confronting you right now.
Feeling a bit fearful about blogging? Try "Time: the Top Fear Factor" (page 40), or "The Mother of All Fears: Losing Control" (page 47). Or try chapter 7, "Top Ten Tips to Write and Effective Blog" (page 98). And don't miss the "Bonus Resources" at the end of the book, including a great discussion by web design master Jakob Nielsen on "Weblog Usability: The Top Ten Design Mistakes."
Just Blog It: In this Contest the First 5 Blog Authors are Winners
You can download the first chapter of The Corporate Blogging Book free. You can buy it on Amazon, or at your local book store. Or best of all, you can get your own free copy just by posting an article on this here on this blog. That's all you need do: sign up for a free author's account (or use the account you already have but never used), write a blog article (not a news release, not a corporate white paper or brochure, just a simple, short article that lets your own unique point of view show through).
Just a Few Rules
Our publisher, Joe Taylor, is feeling generous with this contest. He's let us open it to anyone associated with or knowledgeable about this industry. That includes readers, advertisers, or anyone else who wants to write a short blog article that is appropriate and on-topic for this audience. If you aren't sure what "appropriate and on-topic" means, email of draft or outline of your article to me before you try to post it.
Things that aren't appropriate include news releases, stuff lifted straight out of a sales brochure, or other corporate literature, or rants about other people or organizations. A good test for your article: is this something you would want a potential employer reading five years from now? The contest ends at midnight (Eastern Daylight Time), September 30, 2006.
To get a blog author's account, email me at don@powderandbulk.com. Type "Sign me up as a powder blog author" in the subject line.
Don Dunnington
Moderator
