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   International Standard Serial Number (ISSN): 1526-9051

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------------------------------------------------------------
Powder and Bulk Dot Com Newsletter
"For the materials handling & processing professional...."
------------------------------------------------------------
Vol. 1, No. 16, October 18, 1999
International Standard Serial Number (ISSN): 1526-9051
------------------------------------------------------------
Joseph Taylor, Editor, mailto:jtaylor@powderandbulk.com
Copyright 1999, Powder and Bulk Dot Com

This is a 100% opt-in newsletter with news and information
for the materials handling professional. The Newsletter is
currently sent to 708 materials handling professionals at
the time of this mailing. Unsubscribe instructions are at
the end of this newsletter.

TO SUBSCRIBE: send a blank email to:


------------------------------------------------------------
Our goal is to provide information to improve your business
by using the resources available on the internet.

Please forward this newsletter to your friends.

NEW NEWSLETTER

Our 'sister' web site, Water and Waste Water Dot Com will be
starting a newsletter soon. If you do business in water
and wastewater treatment please feel free to subscribe by
sending a blank email to:

mailto:waterandwastewater-subscribe@listbot.com

We will start sending out the newsletter in early November.
If you are not familiar with the site, please feel free to
visit it at:

http://www.waterandwastewater.com/

Thanks, Joe Taylor

------------------------------------------------------------
Contents:
------------------------------------------------------------

> Contributors Wanted!
> Sponsor This Newsletter
> HYLSA Hy-Temp Pneumatic Transport Nears One Million Ton Mark
> Smart RF Level Transmitter Provides Low-Cost Option
> This Weeks Top Picks From The Reading Room
> Ask Joe Column!
> To Brand or Not to Brand? Guest Article by Michel Fortin
> We had over 130,000 hits in September!
> Weigh Belt Feeder Improves Wallboard Process by 350%
> Hot Messages from the Help Forum
> Call For Photographs!
> From the Job Fair
> Subscribe & Unsubscribe Information
> ReferWare

------------------------------------------------------------
Contributors Wanted!
------------------------------------------------------------

Press releases, show announcements and industry news wanted!

Do you have company news, a new product, new service or other
information you would like to share with our subscribers?
We give full credit to contributing authors. If so please send
it to:

mailto:news@powderandbulk.com

...or visit our on-line press release submission page at:

Click here to submit a press release

------------------------------------------------------------
Sponsors Message
------------------------------------------------------------

We would like to welcome three new sponsors to Powder and Bulk
Dot Com.

CCE Technologies, Inc.

CCE is a manufacture of fluid energy mills and air classifiers
used to 'close' fine grinding circuits. They are unique in that
not only to they provide equipment but, they also have a fully
equipped facility to do toll grinding for customers.

DCL, Inc.

DCL is a leading provider of retractable loading spouts for
barges, ships, trucks and railcars. They also manufacture and
sell diverter and slide gates, fluidized bin bottoms and troughs
and dust collection systems. Check out their site at:
http://www.dclinc.com/

Sonic Dry Clean, Inc.

Sonic offers a unique, patented machine for cleaning filter
cartridges. Widely used for truck filters, they also sell the
machine for industrial uses in cartridge-type dust collectors
and industrial vacuum systems. They say a regularly cleaned
filter can extend the life of the filter 5-times or more. You
can visit their web site at:
http://www.sonicdryclean.com/

------------------------------------------------------------
HYLSA Hy-Temp Pneumatic Transport Nears One Million Ton Mark
------------------------------------------------------------

This is an email we received this week with regards to an
installation Mr. Paul Solt of Pneumatic Conveying Consultants
designed for transporting hot iron ore pellets (~500 degrees C)
pneumatically. Hylsamex is a major steel producer in Mexico
and we thought we would share what one of Hylsa's plant managers
had to say about this unusual installation:

Dear Joe,

The first commercial-scale, high-temperature pneumatic
conveying system was installed in HYLSA Monterrey 4M (Mexico)
is two months away from reaching the first million ton mark.

To date there has been no major mishaps or production loss
attributable to the pneumatic transport system.

Temperatures are somewhat less than the expected values, but
the benefits are much bigger. Work is underway to cap the
detected energy drain in bins and hoppers with the obvious
resistance of the organization that is more than satisfied
with what they got.

In productive units, evolution is sometimes tougher than
innovation.

Regards,
Marco Flores
Hylsamex, S.A. de C.V.
mailto:mflores@hylsamex.com.mx
Web site: http://www.hylsamex.com.mx/

For more about high temperature pneumatic conveying contact:

Mr. Paul Solt
Pneumatic Conveying Consultants
529 South Berks Street
Allentown, PA 18104-6647

Telephone: 610-437-3220
Fax: 610-437-7935
mailto: pccsolt@enter.net
Web site:  Pneumatic Conveying Consultants PCC

------------------------------------------------------------
Smart RF Level Transmitter Provides Low-Cost Option
------------------------------------------------------------

Drexelbrook Engineering Co. has just introduced it’s newest
addition to the Smart Universal™ RF/Admittance level measurement
product line. The new Universal Lite RF level transmitter will
"keep it simple" while making set-up quick and easy.

The Universal LiteTM is a two-wire RF level transmitter that
does not need a hand-held terminal or PC based software for
calibration and configuration. A simple menu driven display
with three integral push-button controls walks you through
a four-step procedure that sets up an accurate, and linear
4-20 mA output. The display can be set for user-specified
Engineering units or percent.

Drexelbrook smart RF level transmitters are designed to
accurately measure level independent of process variables,
like density, that often interfere with successful level
measurement using other technologies such as bubblers,
differential pressure, and displacers. These smart transmitters
can be configured from anywhere on the two-wire loop, including
the control room.

Feature for feature, the Universal Lite is suitable for most
applications where alternative technologies are now being
applied, but at a lower purchase price.

For more information contact:

Drexelbrook Engineering Company
205 Keith Valley Rd.
Horsham, PA 19044

Telephone: 215-674-1234
Fax: 215-674-2731
mailto:deinfo@drexelbrook.com
Web site: http://www.drexelbrook.com/

------------------------------------------------------------
This Week's Top Picks From The Reading Room
------------------------------------------------------------

We have made some changes in the Reading Room. First of all
we are pleased to announce that Powder and Bulk Dot Com is
now an Amazon.co.uk Affiliate. This was done to help our
members in the Europe to have a place to order books locally.
About 20-30% of our members are from Europe.

Also on the top of the Reading Room pages and on all the
navigation bars on the site we have added a "handy-dandy"
search form for both Amazon.com and Amazon.co.uk. You can
now search Amazon's huge catalog of books, directly from our
web site. In the near future we hope to be able to offer
books from Amazon.de, their German-based Amazon bookstore.

We truly wish to thank those of you who buy books through our
bookstore. We receive a small commission on book sales from
Amazon and every penny counts! You get a wide selection and
the best prices on books from Amazon. Support our efforts
by using our bookstore for all your book buying needs.

Top picks from the Reading Room this week are:

"Industrial Air Pollution Control Systems"
by William L. Heumann (Editor)
Hard Cover, 560 pages, August 1997

"Tableting Specification Manual"
by the American Pharmaceutical Association
Paperback, 3rd edition, June 1990

"Roark's Formulas for Stress and Strain"
by Warren C. Young
Hardcover, 763 pages, 6th edition, February 1989

We thank you for your continued support of the Reading Room.
Do you need a book? Can you suggest a book you love, that we
should have in the Reading Room? Let me know and we will
try to include it!

You can visit the Reading Room and view the selections we
have made for you at:
http://www.powderandbulk.com/pb_services/readingroom.htm

------------------------------------------------------------
Ask Joe Column!
------------------------------------------------------------

GUEST ARTICLES

Do you have an area of expertise in bulk materials
....or have you solved a difficult materials problem?

Share your knowledge with others by contributing an article
to the Ask Joe! Column. We welcome guest articles in the
Ask Joe! Column. If you have a 400-500 word article and
illustrations in the form of .jpg or .gif files send it
to us.

For more information, please contact Joe Marinelli at:
mailto:shtech@fmtc.net

THIS WEEK'S ARTICLE

This week's article is called "Abrasion, Efficiency and
Rotary Valves", a guest article by Mike Giffiths of
Omegaslate, Ltd.

You can read our featured column, Ask Joe! at:

http://www.powderandbulk.com/pb_services/askjoe.htm

Ask Joe! ARCHIVE

Many of you have asked to read the past ravings of Joe
Marinelli and articles from our guest authors.  You asked for
it, so here it is, the Ask Joe Archive.  Articles are listed
chronologically by the year and month it appeared.

Web Address for Ask Joe Archive is:
http://www.powderandbulk.com/pb_services/ask_joe_archive/toc.htm

SUBSCRIBE

Subscribe to Joe Marinelli's, Solids Handling Technologies,
monthly newsletter, to subscribe send a blank email to:
mailto:shtech-subscribe@listbot.com

------------------------------------------------------------
How to Make Your Name Stick, Guest Article by Michel Fortin
------------------------------------------------------------

In our overcommunicated society, we are constantly bombarded
with marketing messages that seem to be just one big blur of
sameness. Limited by society's very short attention span,
your marketing message has to be effective to the degree
that it must communicate its essence and create top-of-mind
awareness within an extremely short amount of time. Names
are often the best tools -- and sometimes the only ones --
for accomplishing this efficiently.

When positioning your company or product, your name has to
stick firmly in the mind of the marketplace and must do so
instantly. While uniqueness is an important factor, there are
other elements that will help the anchoring process -- elements
that help a name to be easily remembered as well as chosen
when a customer experiences a specific need or desire. So,
here are some simple rules to follow when choosing a name
for your company or product.

WHAT DOES IT DO?

To make a company or product name truly memorable, it should
convey its main feature or benefit. If I give you the word
"Die Hard" for instance, you will think of a battery that
dies hard. If I tell you "Jiffy Lube," you will naturally
assume that it's a garage offering oil changes in a jiffy.
If I tell you "Band-Aid," you will picture an adhesive bandage
that comes to your aid.

Names that do not convey at least the basic nature of a
company will be easily forgotten. This includes hard-to-pronounce
words, abbreviations, and acronyms such as "MGF Holdings
Limited." It also includes self-titled companies such as
"Michel Fortin International" (which was, believe it or not,
the name of my original company -- one that nonetheless
failed).

Benefits are particularly effective because such a name would
make a company or product appear as if it had some added
value. When placed alongside a competitor offering an
identical product, a benefit-based name positions itself
above the competition in the mind. As a result, the name
will thus be quickly remembered when people make their
decision to buy.

RHYMES MOVE MINDS

Since the invention of the printing press, the written
word has made it easy for us to forget names. Consequently,
the process of rhyming has in the same way gradually fallen
out of favor. But strangely, what we remember the most
are, for example, the nursery rhymes that we were told
as children. In today's memory management courses, people
are told to use rhymes and word association in order to
improve their memory. Rhyming is therefore effective
because it is pleasing to the ear and helps to hook words
easily in the mind.

Beyond ease-of-recall, rhyming also tends to add credibility.
Psychology professor Dr. Matthew McGlone has found that
rhymes not only make a phrase more memorable, they also
make it more believable

According to his research, people preferred "woes unite
foes" over "misfortune unite foes" or "woes unite enemies."
As he points out, "People often attribute the aesthetic
quality of a rhyme to the statement's validity, which
suggests that people may unknowingly equate beauty (a
rhyme's singsong quality) with truth." In other words,
rhymes confer a greater sense of credibility.

While some names can easily rhyme since they use multiple
words (e.g., "Blinds of All Kinds" or "Ronald McDonald"),
most names are made up of only one word. If they can
not rhyme at least within themselves (e.g., "Rodeo" or
"Coca-Cola"), then the job would be conferred unto
their taglines -- those small sentences that follow
and complement names.

For example, if I said "It takes a licking but keeps on
ticking," you will probably remember this phrase if not
instantly recognize the product with which this tagline
is associated. And if the tagline rhymes with the name
(such as "Uh, Oh! Better get Maaco!" or "When you need
an edge, use Pledge"), the name will stick even more
effectively as a result.

REPETITION RESONATES

What do "Saran-Wrap," "Coca-Cola," "Willy Wonka," "GI
Joe," "Barbie," "Hamburger Helper," "Crispy Crunch,"
and "Blockbuster" all have in common? Similar to rhymes,
the repetition of consonants give a name that pleasant
and obviously effective singsong quality. Repetition
makes a name more memorable by making the pronunciation
more simple. In other words, it is definitely easier
to remember a string of similar sounds than it is to
remember a combination of totally different sounding
words. Did you "see the softer side of Sear's" lately?

Rhymes and repetitious consonants used in order to
make a name more memorable are called mnemonics.
Mnemonics are not only useful but also effective,
particularly in the branding process. From the simplest
product to the most abstract or complex technical
service, a memorable name helps to make the company
or product memorable as well.

About the Author
Michel Fortin, Ph.D. is a consultant dedicated to helping
businesses turn into powerful magnets.
Visit http://SuccessDoctor.com/ to receive a FREE copy of
his book, "The 10 Commandments of Power Positioning."
He is also the editor of the "Internet Marketing Chronicles"
e-zine -- subscribe FREE at http://SuccessDoctor.com/IMC/ .

--------------------Advertisement---------------------------
We had over 130,000 hits in September! Thank You!
------------------------------------------------------------

A +13% increase over the month of August!

Powder and Bulk Dot Com offers an excellent opportunity to
reach tens of thousands of materials handling executives,
managers, reps, engineers and service personnel. By sponsoring
our web site you will be supporting a unique and valuable
resource that is well regarded in the materials handling community.

In addition to banner advertising, all sponsors are recognized
on our home page with an additional link to their web site.

Want a Rate Card Now?

Get our complete rate card by sending a blank email to our
auto-responder! Send your email to:
mailto:rates@powderandbulk.com

The auto-responder will email you back -- quite
fantastic if you ask me!

...or visit our banner ad sign-up page at,
http://www.powderandbulk.com/pb_services/bannerads.htm

...or call Ms. Barbara Wisniewski at 904-280-4656
mailto:barbara@powderandbulk.com

FREE LISTINGS

If your company offers equipment or services to the bulk
materials handling & processing industry and you think
your company's web site should be listed in our directory,
you can be listed - FREE! Just go to our link request
page at:

http://www.powderandbulk.com/pb_services/link.php

Fill out the form and select the categories you want to
be listed in. It's that simple! Join the 750+ companies
and organizations that are currently listed in Powder and
Bulk Dot Com's Directory.

------------------------------------------------------------
Weigh Belt Feeder Improves Wallboard Process by 350%
------------------------------------------------------------

VANCOUVER, BC-A hot stucco weigh belt feeder installed at this
Westroc gypsum board production facility is saving $150,000-
200,000 per year in material costs thanks to improved feeding
accuracy.

The powder feeder has reduced over-feeding by about 13 million
lbs. of stucco per year, according to Technical Coordinator
Redge Loewen.

"We halved our standard deviation when we installed it more
than three years ago, and it's just as accurate today," he
says.

The K-Tron Hasler weigh belt feeds hot stucco (195-240°F) at
about 20 tons/hr. Westroc uses a natural gypsum that presents
a number of feeding challenges. In addition to varying density,
the physics of the particle changes with variations in size,
affecting flowability. Since the material is extremely
floodable, a powder weigh belt feeder with infeed settling
chamber was selected. The settling chamber de-aerates and
conditions the material to allow it to be conveyed on a flat
belt.

The belt is wider than would be used with less floodable
materials, and the material profile on the belt is kept
relatively narrow and low.

"The installation is performing well," Loewen says. He finds
the feeder "quite dependable," requiring only routine
maintenance. It holds calibration so well that they run a
re-calibration routine only once every six months.

For more information contact:

Mr. Don Dunnington
K-Tron America
Routes 55 and 553
Pitman, NJ 08071

Telephone +1 856-589-0500
Fax +1 856-589-8113
mailto:dunnington@ktron.com
Web site:  K-Tron International K-Tron
------------------------------------------------------------
Hot Messages from the Help Forum
------------------------------------------------------------

People post their requests for help and offer their suggestions
to others in our open forum.


Mr. Ayub needs a grinder:

Looking for Used Fine Grinder for grinding of Polyester, Epoxy
& Hybrid. Cyclone & Sieve might also be required. Looking for
maximum capacity of 100 kg/hr.

Kindly reply at your earliest.

Hasan Ayub
HB Plastics
56 Khy-e-Jauhar, I-10/3
Islamabad
Pakistan
Telephone: 9251-443788
Fax: 9251-275404


Mr. Cheng is looking for vendors:

Would you be kind enough to post my request for information
regarding AIR CLASSIFYING SYSTEMS. I need names of suppliers &
vendors, systems designers etc. where I can discuss on my
requirements.

My contact is:

LIPIDCHEM SDN BHD
Telephone: 067 386 5991 / 2 / 7 / 8
Fax: 607 386 5990 / 6
mailto:tnnet@po.jaring.my
Contact Person: Cheng YT

Thank you and best regards.

CHENG YT


Mr. Angelino wants to blend his coffee:

I am looking for a blender to mix coffee products(500
lbs. or so) must meet FDA approval.

Bob Angelino
Granita Sales LLC.
Telephone: 405 789-5302
mailto:angel552@swbell.net


Mr. Donghao needs a mass flow meter:

Hi, I am looking for a mass flow meter for powder production
on line measurement. If anyone has info., please let me
know asap. Thanks.

Donghao
mailto:donghao@airpharm.com


The Help Forum is open for everyone to use. You can find
these and other messages at:
http://www.powderandbulk.com/default.htm

------------------------------------------------------------
Call For Photographs!
------------------------------------------------------------

Our photograph this week is a DCL Inc. ship loading spout with
"dead fall" discharge loading 68% rock phosphate fertilizer
at 2,500 tons/hour at the Rockport Facilities located in Tampa,
Florida. We would like to thank Josh Muma of DCL Inc. for this
great action shot.
Mr. Josh Muma
mailto:jmuma@dclinc.com
http://www.dclinc.com/

We would love to have your photo of a bulk materials process,
packaging, conveying or handling "action shot" for our home page.
If you have a favorite photograph of bulk materials handling
at its best, please email us a jpeg or gif of the photo with
a description of what is in the photo for our home page.

Full credit and the description of the photo will be given.
Photographs are be changed every two weeks to give everyone
a chance to be included.

Send your photograph and description to,
mailto:news@powderandbulk.com

------------------------------------------------------------
From the Job Fair
------------------------------------------------------------

No new job listings where posted on the Help Forum this past
week.

The Job Fair is a free service of Powder and Bulk Dot Com.
You can post job opening for managers, engineers, sales, reps
or other talented people you need. ...Or one can post their
resume for companies who are looking to add talented people
to their staff.

Do you have a position you need to fill, visit the Job Fair:
http://www.powderandbulk.com/jobs_toc.htm

------------------------------------------------------------
Subscribe & Unsubscribe Information
------------------------------------------------------------

TO SUBSCRIBE: send a blank email to,


TO UNSUBSCRIBE: send a blank email to,


------------------------------------------------------------
ReferWare
------------------------------------------------------------

This newsletter is ReferWare. If you enjoy reading it and find
useful information in this newsletter, you are asked to help
spread the word about it. You can do this by forwarding a copy
to your friends, telling them about it.

------------------------------------------------------------
Powder and Bulk Dot Com Newsletter
------------------------------------------------------------
http://www.powderandbulk.com/
Joseph Taylor, Editor
3948 South Third Street, No. 121
Jacksonville Beach, FL 32250
Phone: 904-280-4656, Fax: 904-273-1399
------------------------------------------------------------

Powder and Bulk Dot Com's Newsletter is a 100% opt-in email
list of information for the materials handling professional.

We love your suggestions and comments! Drop us a line at,
mailto:news@powderandbulk.com


------------------------------------------------------------


 
     

 

 

 
 
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